ABEL SELL LIMITED is one of the few Small and Medium Scale Enterprises (SMEs) who have succeeded in weathering the turbulent storms of the Nigerian economy. The company was registered as a business name in 1981 and later became incorporated as Abel Sell Limited in 1982. Abel Sell Limited is actively engaged in the manufacture, sales and distribution of a high quality range of personal care products under the brand name of Cocosheen {Rexyne Beauty Culture}, as well as the manufacture and sales of Frizz range of bottled water and flavoured drinks. Over 75% of the raw and packaging material requirements of the company are sourced locally and production is carried out from its factories in Alakuko along the Abeokuta Expressway.

The promoters and founders of Abel Sell Limited are prudent and diligent business people with a high degree of discipline and have benefited at sometime from their working experience in various divisions of UAC Nigeria Plc in the late 70's and Early 80's.

An observation of the company’s performances over the years will indicate that its disciplined workforce and competent management has had the capacity to take the company to greater heights and also contributing immensely to the growth of the Nigerian economy.